Alfonso Maestro

Alfonso Maestro

CTO & Co-Founder

Trained as a computer engineer, Alfonso has been interested in innovation and development from the beginning of his professional career. Or even before. Because innovation is a matter of attitude, and his attitude is curious and tireless. He started working, in fact, in the development department of a solid company specialized in digital strategy and technology. After spending a few years there, he made the leap to the start-up environment, where he started measuring the reputation of brands in their social channels. That was quite an innovative thing to do back in 2011. When he met Pablo and his brand new idea, Betterplace, he decided to join the project as CTO and co-founder.

What makes him feel most satisfied is applying his technological knowledge to solve the daily corporate problems that every company need to face. He describes himself as a constant and patient worker. All these strengths are quite useful in the office… but not as much as home. Because there’s where Alfonso’s most important project lives: his first kid!

“We do not settle in because everything can be improved.”